Deuteronomy 30:20

By loving the Lord your God, by obeying His voice, and by holding closely to Him; for He is your life (your good life, your abundant life, your fulfillment) and the length of your days, that you may live in the land which the Lord promised (swore) to give to your fathers, to Abraham, Isaac and Jacob.

We can follow many things in this life, but none has promised to give us the reward that God has when we follow Him.  When we follow God, He shows us how to rise above and walk through the circumstances.  God will deliver us and keep us safe when we listen and obey His voice.  One word from God and a revelation and our vision clear, and we see our future change.