2 Peter 1:4

By which have been given to us exceedingly great and precious promises, that through these you may be partakers of the divine nature, having escaped the corruption that is in the world through lust.  

We can have un-Godly desires for money, recognition, power, things, people.  But, God has given us more significant promises for our lives that outshine anything we can dream of here on earth.  These promises allow us to access the divine nature.  The divine nature will cause us to increase and be a success here on earth.